Technology – Sector Experience
Our unmatched knowledge and experience in the High Tech industry allows our clients
to successfully research and manage their brand, customer and channel relationships
Market Probe senior researchers have more than 20 years of technology industry research experience working with major high tech firms. Our experience cuts across most areas of technology with special emphasis on enterprise IT, telecommunications services, channel management and mobility. We deliver our work using both deep dive qualitative methodologies where we rely on our proprietary expert panels, as well as more broad-based online quantitative surveys.As an industry thought leader, Market Probe recently published two major studies on advocacy and loyalty in the technology industry. The first focused on enterprise IT across leading-edge solution areas such as cloud and converged infrastructure. The second was on mobile/wireless usage and customer advocacy. The results of these studies have been presented at major conferences including Cloud Slam, Virtual Comdex and Mobile Computing Summit.
Market Probe’s approach to research in key areas provides
vital insights for the High Tech industry
• Our approach to Loyalty - Relationship Programs uncovers key drivers behind strengthening and growing relationships with your enterprise and wholesale customers as well as channel stakeholders. We align the relationship program with your business rhythm and equip the account executives on the sales team with actionable and strategic account level insights. The program provides content to ongoing annual business reviews with the customer, and improvements to the customer experience strategy. We help generate internal confidence when evolving towards a more a consultative and account-driven sales model.
• Market Probe’s approach to Transactional Survey Programs delivers an integrated view into the experiences that each customer or channel have with the organization. The insights help guide the business and prioritize a tangible set of actions to improve performance at select customer touch points. Our transactional programs are designed for optimum operational efficiency with features such as immediate hot alerts when an immediate improvement opportunity exists.
• Market Probe’s approach to researching the strength of your brand using our IMPACT+ Brand Passion framework helps you understand your competitive position and uncover the drivers of brand passion for customers and non-customers. Due to significant industry paradigm shifts including mergers and acquisitions, evolving channel and partner eco system, consumerization of IT and emergence of cloud, etc., many IT brands find themselves at a critical strategic crossroad. These pressures have accentuated the need to solidify and communicate an integrated brand promise with employees, customers and non-customers and channel. Market Probe consults on establishing a new baseline or leveraging an already established brand tracking instrument to assess the impact of your and competitors’ marketing and operational activities. We also help you assess your marketing and communications strategy prior to launch.
• Our go to market strategy work has focused on leading-edge services such as cloud computing and converged infrastructure. Our view is holistic looking at channel management, direct sales and messaging in crafting a successful go to market approach. Our research is often based on in-depth qualitative work with experts in the channel and at vendor organizations.
Market Probe subscribes to a closed-loop philosophy for brand, customer or channel feedback. The closed-loop process ensures successful landing of the program, which includes gaining internal acceptance of the program as well as making reports available to frontline transactional staff, account managers and corporate. Components of our closed-loop approach may include 360 audit, executive support model and enabling strategy. These closed-loop components help prepare the organization for any significant change regarding how the organization supports and interfaces with its customers to improve the relationship.
vital insights for the High Tech industry
• Our approach to Loyalty - Relationship Programs uncovers key drivers behind strengthening and growing relationships with your enterprise and wholesale customers as well as channel stakeholders. We align the relationship program with your business rhythm and equip the account executives on the sales team with actionable and strategic account level insights. The program provides content to ongoing annual business reviews with the customer, and improvements to the customer experience strategy. We help generate internal confidence when evolving towards a more a consultative and account-driven sales model.
• Market Probe’s approach to Transactional Survey Programs delivers an integrated view into the experiences that each customer or channel have with the organization. The insights help guide the business and prioritize a tangible set of actions to improve performance at select customer touch points. Our transactional programs are designed for optimum operational efficiency with features such as immediate hot alerts when an immediate improvement opportunity exists.
• Market Probe’s approach to researching the strength of your brand using our IMPACT+ Brand Passion framework helps you understand your competitive position and uncover the drivers of brand passion for customers and non-customers. Due to significant industry paradigm shifts including mergers and acquisitions, evolving channel and partner eco system, consumerization of IT and emergence of cloud, etc., many IT brands find themselves at a critical strategic crossroad. These pressures have accentuated the need to solidify and communicate an integrated brand promise with employees, customers and non-customers and channel. Market Probe consults on establishing a new baseline or leveraging an already established brand tracking instrument to assess the impact of your and competitors’ marketing and operational activities. We also help you assess your marketing and communications strategy prior to launch.
• Our go to market strategy work has focused on leading-edge services such as cloud computing and converged infrastructure. Our view is holistic looking at channel management, direct sales and messaging in crafting a successful go to market approach. Our research is often based on in-depth qualitative work with experts in the channel and at vendor organizations.
Market Probe subscribes to a closed-loop philosophy for brand, customer or channel feedback. The closed-loop process ensures successful landing of the program, which includes gaining internal acceptance of the program as well as making reports available to frontline transactional staff, account managers and corporate. Components of our closed-loop approach may include 360 audit, executive support model and enabling strategy. These closed-loop components help prepare the organization for any significant change regarding how the organization supports and interfaces with its customers to improve the relationship.