In a recent J.D. Power ranking of tablets, Apple’s IPad led competitors with a score of 848 out of a possible 1,000, based on performance, ease of operation, styling, and features.
Read: Apple Insider article
That is no shocker to Apple fans, but what might seem surprising is that Amazon’s Kindle Fire was not far behind in the rankings, with a total score of 841. Also, the average score across all tablets was a pretty high 832. Yes – tablet owners, regardless of the brand, seem to be pretty darn satisfied with their product choices. Why then does this high level of satisfaction not translate to share? As of August, Apple dominated the share of tablet shipments with a whopping 64%, compared to Amazon’s roughly 5% share.
Read: Apple IPad market share report