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Commenting on "5 Things About Mobile Data Collection", from an ESOMAR article by Gina Pingitore and Dan Seldin.

Question: Research using mobile devices is new, different and growing. How does it impact response rates and behaviour?

Yes – mobile respondents are different, but how are they different? How representative are those customers who respond via mobile of your current customer base and how representative are they of your desired future customer base? I have observed that a multi-mode data collection strategy not only allows customers to offer feedback in a way they prefer, but also the data collection method becomes a way of gaining access to premium customers.

Market Probe senior executives recently conducted ‘Brand Passion’ seminars in Singapore and Hong Kong. The seminars were designed to provide participants with insights on successful brand management principles along with contemporary ways to measure a brand’s performance in an evolving world where customers and non-customers all participate in discussions about brands with unprecedented frequency.

On Wednesday, October 26th, John Morton, President, Market Probe Canada, presented learning from his ongoing investigations into current trends and developments in Stakeholder Value Chain Management and, in particular, Customer Experience Measurement (CEM).   Stakeholder Value Chain Management is the art-and-science of managing a company’s intangible assets; those assets of an organization that rarely show up on an organization’s balance sheet, but that are crucial to its long-term financial health and success: employees, brands and customers.   The art-science / science-art of the management of these assets come from the use of such formal feedback systems on the performance of organizations vis a vis their employees, their brands, and their customers.  These intangible assets all have a clear impact on retention, share-of-wallet, and customer acquisition.

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On Wednesday, Oct. 19, Market Probe’s Executive Vice President of Financial Services, Dr. Tom Fusso discussed methods for employing Customer Advocacy to maximize revenues from customer bases in the Banking and Automotive Insurance sectors. Drawing from the results of Market Probe’s recent advocacy profiling of various financial services sectors, Dr. Fusso examined the communication channels customers now use when initially choosing and subsequently developing loyalty towards a brand. Read more...

What do these statements have in common?

False: The Cloud is just the latest over-hyped tech trend.
True: Cloud movement is bigger & growing faster than you think.
False: The Cloud is only relevant to SMBs solving simple needs.
True: Cloud is penetrating every segment of the market.
False: You will be disintermediated by the Cloud.
True: The Cloud will disrupt your business, but you can survive.
False: There are no value-added channel opportunities in the Cloud.
True: Plenty of other opportunities, but the Cloud changes the game.

Find out at by attending COMDEXvirtual

You will gain insight and an understanding of the rationale behind these statements at the virtual conference.

See the event listing on LinkedIn

Industry experts Market Probe VP, Don Ryan, Jeff Kaplan, Earle Humphries and Phil Wainewright will be presenting during a virtual conference on channel opportunities and challenges with the cloud on November 15 and 16, 2011. Of special note will be new research from Market Probe on enterprise requirements from their partners. Surprisingly, it is not the technical considerations that drive vendor preference and adoption but rather the softer attributes of trust and perceived leadership of specific providers. Also tune in to see why some of the newer cloud providers may be beginning to lap established IT service providers.