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Google scores a coup – what is driving this? - by Don Ryan

The results are in and Google tops all enterprise IT vendors in customer advocacy. Roughly 22% of Google’s customers are advocates. For all vendors the average is roughly 15%. Microsoft and Cisco also score high. Advocates are the most involved customers of a brand so it figures that the higher the number of advocates, the higher the overall involvement with a brand. So what gives with Google?

New Tuesday, 18 October 2011 13:04

Market Probe CEO presents Webinar - Frontiers of Customer Satisfaction: Past, Present and Future - by Market Probe

CEO and President of Market Probe, Dr. TR Rao, took time to reflect on the changes customer satisfaction research programs have experienced in the last 30 years. Advances in technology and communication systems have drastically impacted customers’ abilities to participate in brand narratives; resulting in more engaged users openly sharing both positive and negative experiences online. Dr. Rao believes these changes require a paradigm shift in approaches to predicting consumer behavior, especially for programs that have been operating for more than a decade.

New Monday, 17 October 2011 00:00

Latest Market Probe Webinar - Driving Passion For Your Brand Strengthens Your Business - by Market Probe

Advocacy Live 2.0 - Webinar Series Judith Ricker, Executive Vice President of Brand Research at Market Probe, discussed how Brand Passion influences the psychology of consumer decision making on Wed, Sept. 28 in the third installment of Market Probe’s new webinar series, Advocacy Live 2.0. Drawing from recent academic studies, Ms. Ricker answered the questions “What is brand passion?” and “How do we measure it?” to demonstrate how corporate reputation and image contribute nearly as much to customers’ buying behavior as the products and services they interact with.

New Friday, 07 October 2011 13:48

Market Probe Announces Regional Winners of 2011 Retail Banking Customer Advocacy Monitor - by Tom Fusso

Market Probe will recognize the regional winners of the 2011 Retail Banking Customer Advocacy Monitor on Monday, October 10th at the BAI Branch 2.0 Symposium at McCormick Place in Chicago.

Conducted in June of 2011, the Customer Advocacy Monitor surveyed over 3,600 households to determine which of the 20 largest U.S. Banking institutions boasts the highest level of Customer Advocacy in their respective region. The winners were PNC in the Eastern region, SunTrust in the Southern region, Harris in the Central region, and Bank of the West in the Western region. SunTrust proudly accepts their second recognition after another year of outstanding service to customers. View our press release for details.

New Friday, 09 September 2011 16:14

Shifting the Paradigm - Market Probe Offers New Perspectives on Customer and Brand Research - by Market Probe

Market Probe Advocacy Live 2.0 Webinar Series

Market Probe invites you to participate in an innovative Webinar series: New Perspectives on Customer and Brand Research. Over the course of six weeks, Market Probe's top executives will share findings from their own extensive research to help you understand the psyche of the Customer Advocate and explore how you can leverage these brand ambassadors to increase market share and add to your bottom line. Each session features exclusive, next generation outlooks and insiders' answers focused on staying ahead of the curve when it comes to customer satisfaction and brand market research. In the series, you will learn to navigate the increasingly digital landscape of customer interaction to strengthen your brand, customer trust, and your business.

New Wednesday, 10 August 2011 13:38

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