Customer decision making has become affected by an array of powerful factors, such as social word-of-mouth and brand passion. In his new book from ASQ Press,
The Customer Advocate and The Customer Saboteur, Michael Lowenstein provides actionable insights into how to leverage customer perceptions and loyalty behavior in today’s ‘trust’ environment.
The book, available July 1st, offers a comprehensive overview and set of tools for analyzing what works best in this new world of customer-led communication and behavioral influence.
I was just rereading “Competition Demystified” by Bruce Greenwald. A key quote from the book reads: “Habits, switching costs and search costs create competitive advantages from the demand side that are more common and generally more robust than advantages stemming from the supply or cost side.” He gives the IT industry example that software companies have a demand side advantage over hardware companies since software and applications create more lock-in, and costs of switching from one vendor to another are high.
A recent AdAge article announces that Chobani, the wildly successful Greek yogurt brand, has picked the Indy agency, Big Spaceship, to market the brand’s Champion kid’s line. 
A Market Probe conducted survey for U.S. Bank is creating headlines this week. The survey polled 1,004 small business owners across the United States to measure the health and outlook of the American small business owner. 
