The recent Market Research & Insights in Action gathering in New York, hosted by The Connecting Group, was by far one of the most interesting conferences I have ever attended. This is the first time the Barcelona-based organization held this conference in the US, but I certainly hope it is not the last time they cross the pond. The speakers from premier brands like Coca-Cola, Intel and The Kellogg Company were varied and quite fascinating, with hot topics that included virtual shopping, neuroscience-based research, new product innovation, and social media analysis using artificial intelligence.
There are four major forces driving enterprise technology solutions and architecture over the next five years:
Last week's Market Research & Insights in Action conference in New York - a U.S. reprise of Connecting Group's impressive program held in Amsterdam last Fall - was an excellent opportunity for Market Probe to share our approaches to customer advocacy research and the consumer bonding which can be created through brand passion. In addition to excellent presentations by senior professionals from consumer goods, electronics, pharmaceuticals, high tech, and banking industries, there were numerous opportunities to interface with attendees from multiple business sectors.
The Asia Pacific market is one which is characterized by extraordinary growth potential and this has increased clients’ demand for consumer insights. As the region continues to grow in scale and economic importance, I am very confident in our ability to deliver the research insights that our clients in the Financial, Telecoms, Technology, Travel and Tourism and Automotive industries will need to stay ahead of the game and continue to build market share.
