Revisiting the Focus of Customer Research
Michael Lowenstein, Ph.D., CMC, an Executive Vice President at Market Probe, will present "Revisiting the Focus of Customer Research: Linking Customer Behavior and Brand Perception with Business Outcomes." Bringing together brand passion and customer advocacy behavior into a single, actionable measurement construct has been a goal of marketers, brand managers, and researchers for decades. In this presentation, which is being given at the Connecting Group "Customer Experience in Action" conference in Barcelona, Spain on September 26th, Dr. Lowenstein will present the concepts of brand passion and customer advocacy measurement, and how the two are effectively being combined to help organizations optimize business outcomes. This helps companies build customer-centricity and more strategic, and profitable, relationships with their customers.
For more information about Market Probe’s approach to Customer Advocacy research CLICK HERE.
For more information about Market Probe’s approach to Brand Passion research CLICK HERE.
Dr. Michael Lowenstein, CMC, is Executive Vice President at Market Probe CLICK FOR MICHAEL'S BIO.