MP Brand Seminars in Singapore and Hong Kong Impart the Importance of Brand Management Principles
Market Probe senior executives recently conducted ‘Brand Passion’ seminars in Singapore and Hong Kong. The seminars were designed to provide participants with insights on successful brand management principles along with contemporary ways to measure a brand’s performance in an evolving world where customers and non-customers all participate in discussions about brands with unprecedented frequency.
The seminars were each attended by about three dozen people representing financial institutions, airline/transport, retail, automotive, consumer goods, electronics and telecommunications. Real-world examples of brands that successfully activate “passion” in consumers and business decision-makers alike were shared, along with Market Probe’s IMPACT+ Brand Passion philosophy and empirical evidence demonstrated through research studies from various countries and industries.
Judith Ricker, commented that, “It was incredibly exciting to see these ideas about Brand Passion resonate with both B2B and B2C companies in the Asian market. The growth they have experienced has led to tremendous competition, and seeing new ways to think about and measure their brands will help to give them an edge. Feedback from participants was extremely positive. They felt that the seminars were very useful in providing tools to help them look at their brands differently than they had before. Understanding the impact of passion on advocacy behaviour and business results, and uncovering the marketing and operational drivers to leverage will help these companies chart their strategic paths forward.”
Pictured Left to Right: Mr. Christopher Chang, Regional Director, Market Probe, Hong Kong - Mr. Saji Kumar, Managing Director, Market Probe Asia Pacific - Ms. Judith Ricker, EVP, Brand Practice, Market Probe U.S. and Dr. Lau Kong Cheen, Director of Research, Market Probe Asia Pacific.