History

Market Probe began as a consulting company in 1976. Founded by Dr. T.R. Rao, a former University professor specializing in marketing and statistics, Market Probe began with projects focused on market feasibility studies, consumer research, image research and marketing effectiveness.

By 1985, savvy businesses began to see greater value in customer satisfaction and quality studies. Market Probe responded with refined research methods, improved tools and proprietary software and modeling that generated the customized information our customers could use to be more successful.

It didn’t take long for us to see the benefits of globalization. Today, Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. In addition to our corporate headquarters in Milwaukee, Wisconsin, we operate CATI call centers in the United States, Canada, United Kingdom, India, Dubai, Beijing and Singapore; we have full-service research offices in the U.S., Canada, the UK, Belgium, United Arab Emirates, India, Singapore, Hong Kong and China; and we have formed several strategic partnerships with field agencies around the world. We employ over 350 full-time employees worldwide, including approximately 100 in the United States and as many as 1000 part-time employees. In 2011, Market Probe acquired Richard Day Research Inc., Evanston, Illinois. RDR is a highly respected custom market research firm specializing in Financial Services and Pharmaceutical research.

We believe in building a worldwide presence so that we can continue to successfully serve our multi-national clients in an ever-changing marketplace.