Newsflash

Monthly newsletters authored by senior staff of Market Probe, Inc.

Part 1: The Future of CEM Programs

Part 2: Navigate Customers to Loyalty

Part 3: Align the Navigation of Customers to Loyalty

Part 4: Business Results Require Action Oriented Tools

CEM Programs Should Parallel the Customer Journey

The CEM Dilemma

Announcements

Dr. Rao will be presenting on CEM: Consistency, Life Cycle Metrics and Loyalty at the Chief Customer Officer Exchange at the Ritz-Carlton, Amelia Island, Fernandina Beach, FL in December.

According to the Milwaukee Business Journal, Market Probe placed 5th as one of the Largest Area-Based Minority-Owned Businesses.

In response to the rise of consumerism in healthcare, Market Probe has developed PX+, a new patient experience framework.  PX+ reaches beyond traditional patient satisfaction research as it evaluates all stage of the patient journey and considers the new expectations of today’s empowered patient. For more information visit Market Probe Pharma and Health.

Articles

Be sure to read Dr. Rao’s article, An Effective CEM Design in the September issue of AMA’s Marketing News. 

Applications

This section presents CEM case studies and specific exercises that clients can use in designing an effective CEM program for their business.