Focus on the Customer
Customers are assets to any business. Most customer-focused marketing research is classified in two stages: Pre-selection Customer Intelligence and Post-Selection Customer Intelligence. Market Probe serves client needs in both stages.
A bank looks at its customers and wants to capture a significant share of the purchases over the life time of the customer. The purchases can be deposit, asset and investment products at different stages of the life cycle.
An automobile company looks at a customer’s first purchase as a starting point but hopes to capture a larger share of future purchases in the brand family of automobile models.
The same goes for professional services; retail establishments; Business to Business and pharma companies. Earning customer loyalty (customers can be consumers, businesses, physicians and channel partners) is a universal goal of all businesses.